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23 => "create terms in rovat"
24 => "create terms in tags"
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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">\n
<html><body><h2>Gyakran ragadok le a kommentszekciónál, s ilyenkor arra jutok, divattá vált az influenszereket utálni. Már a kifejezés is egyfajta szitokszóvá nőtte ki magát, néhol az ingyenélés szinonimájává. Ezért van az, hogy az „influenszerek” szívesebben hívják tartalomgyártónak, youtubernek, vloggernek, de jóformán bármi egyébnek magukat. Még az is fikázza őket, akinek fogalma sincs az egészről. Pedig néhány éve egészen menő volt vlogokat nézni, egyedi tartalmat látni az unásig forgatott sorozatok mellett.</h2>\t\t\n
\t\t<p>Azért kezdtem el különféle vloggereket követni, mert egyszerűen szórakoztattak, minden egyes hibájukkal együtt. Nem volt profi a világítás vagy a hang? Attól még lekötött az, amit az illető mondott vagy ahogyan mondta. Nem (mindig) csak a felszínt láttatták, sokszor azonosulni tudtam témáikkal. Egy tévés show-műsor esetében erre nem volt lehetőségem. Ők valamelyest rámutattak, hogy mi minden hiányzott a már meglévő médiapiac platformjairól: őszinteség, tabudöntögetés és a kendőzetlen valóság feltárása. Azt gondoltam, az új arcok felbukkanása által sokszínűbbé válnak a fogyasztható tartalmak. Mára már én is szórakozom a gondolaton. Szóval, mivel a jövőbe látás nem az erősségem, azt nem láttam jönni, hogy manapság már bárkiből lehet influenszer.</p>\t\t\n
\t\t\t<h2>Ilyet amúgy bárki tud, beleértve engem is</h2>\t\t\n
\t\t<p style="padding-left: 40px;">Végül is csak a privát szférádról kell lemondanod, tehát:</p><p style="padding-left: 40px;">az életed mostantól a mélyen tisztelt publikum előtt zajlik</p><p style="padding-left: 40px;">rendszeresen tartalmat kell <i>gyártanod</i> a követőidnek</p><p style="padding-left: 40px;">amit kedve szerint bárki kritizálhat (és elküldhet indokolatlanul a p*csába, ebben a szakmában elég gyakran előfordul).</p><p>Körülbelül ez a közös halmaz, személytől függetlenül, lehet szó amatőr kisiskolásról, de akár profi közszereplőről is. Tudniillik nem minden influenszernek az a célja, hogy híressé váljon, hanem egyszerűen magányos, ezért valahová tartozni szeretne. Belemondja a kamerába a véleményét és közösséget gyűjt maga köré, ez pedig sokakat idegesít. </p><p>Rákérdeztem hát ismerőseimnél, vajon mi zavarja őket a leginkább a tartalomgyártókban. A válasz őszintén nem lepett meg, sokan úgy vélik, hogy nincsen valós meló videóik mögött. (Ezzel általánosságban véve nem értek egyet.) Következőképp fogalmaztak: „s*gget villant, erre özönlenek a feliratkozók, annyira gratulálok!” Mások azt nehezményezik, hogy nincs értékelhető tudás a csacsogás mögött. „Irányítsák a naivakat, engem nem fognak.”</p>\t\t\n
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\t\t\t<h2>Vannak, akik teljes egészében a műfajt utálják</h2>\t\t\n
\t\t<p>Nem kizárólag a trash-tartalmak hoznak ki sokakat a sodrukból, teljesen mindegy, mennyire színvonalasan van megszerkesztve az adott tartalom, van, aki hidegrázást kap attól, ha meglát valakit egy drága cuccal szerepelni, ami alatt feltűnik a #szponzorált tartalom címke. Közvetett módon mégis hozzájárul az illető anyagi juttatásához, mivel ahhoz, hogy valaki influenszerré váljon, elég, ha számokban mérhető eredményt tud elérni. Függetlenül attól, hogy szeretetből vagy utálatból követik/nézik. A sokak által fikázott tartalmak pedig nagyon gyorsan terjednek, bizonyára mindenkinek van egy <i>guilty pleasure</i> oldala, amit imád böngészni, akár szánalomból is.</p>\t\t\n
\t\t\t<h2>Miért nézi, ha gyűlöli?</h2>\t\t\n
\t\t<p>Engem nem az zavar, hogy rengeteg béna tartalom van a neten, mert ezek kikerülhetők. Az öncélú gyűlöletkeltéstől viszont könnyen kiborulok. Teljesen mindegy, hogy egy valódi baráti társaság vagy a tartalom alatt összeverbuvált virtuális közösség teszi, a youtuberek fikázása kollektíven zajlik. Erre a fogyasztói viselkedésre az angol két kifejezést különböztet meg: <i>hate watching</i> és a már említett <i>guilty pleasure</i>. Ezek lehetőséget nyújtanak arra, hogy az emberek frusztrációjukat az utálkozáson keresztül éljék ki. Guilty pleasure-ként olyan haszontalan műsorokat kísérünk figyelemmel, amit ciki nézni, mégis élvezetet okoz néha. Nem feltétlenül fontos a szereplővel való sorsközösség-vállalás, gyűlöletet sem vált ki belőled, mégis felkelti az érdeklődésed, aminek köszönhetően a képernyőre tapadsz.</p><p>Ezzel szemben a hate watching az, amikor rendszeres nézője vagy egy műsornak, hogy végignézd az általad szánalmasnak vélt szereplő bukdácsolását. Morálisan semmiképp sem tudsz azonosulni a produkcióval, sőt nevetségesnek tartod, mégis figyelemmel kíséred. Példaként szerintem a Győzike show vagy a Valóvilág abszolút helytállnak. Bár nagyon jó sorozatok is vannak a piacon, a fogyasztók ugyanúgy megnézik a bóvli tartalmakat is. Sőt, erre a tartalomgyártók még rá is játszanak, feltöltik, ahogy egymás videóit parodizálják.</p>\t\t\n
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\t\t<p>A sok utálkozónak köszönhetően pedig ez az influenszerlufi egyhamar nem fog kipukkadni, mert ők maguk is nézik a tartalmaikat. Méghozzá egyre többen, akár bevallják, akár nem. Ha valamikor mégis túllendülünk ezen az időszakon, jön majd helyette más őrület. Aggodalomra semmi ok.</p></body></html>\n
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